People's Daily Online, Beijing, March 7 (Wang Xi) On March 5, the first meeting of the Twelfth National People's Congress was held. Chen Yuehua, Secretary of the Party Committee and Chairman of the Board of Directors of Jiangsu Yueda Group, stated in the proposal that state-owned enterprises should seize the opportunities brought by China's comprehensive deepening reform, accelerate the structural adjustment of the textile industry, and cultivate new competitive technologies with technology, brand and green development as the core. Advantages, innovation-driven increase of science and technology contribution rate and brand contribution rate, further increase product added value, and promote the transformation and upgrading of the textile industry.
After years of development, China has become the largest producer and exporter of the textile and apparel industry. In 2013, the main economic indicators of China's textile industry maintained steady growth. At the same time, China's textile industry has entered an important period of in-depth adjustment, and the deep-seated problems that the industry has accumulated over time have gradually emerged. At present, it is facing various pressures such as slow growth in the international market, excessive price differentials between domestic and foreign cotton, and rising prices of production factors such as raw materials. The status quo of China's textile industry requires the transformation and upgrading of the textile industry to be accelerated.
Jiangsu Province is one of the main distribution areas of China's coastal textile industry. The total output value of the textile industry has exceeded 3 trillion yuan for three consecutive years, and it is moving towards the goal of "brand Jiangsu and fashion Jiangsu". Yancheng has always been an important cotton textile manufacturing base in Jiangsu Province and even the Yangtze River Delta region. At present, it is relying on scientific and technological progress to transform and upgrade from a large textile city to a strong textile city. After 10 years of development, Yueda Textile has implemented the strategy of "internationalization, differentiation, and branding", which has accelerated the pace of enterprise transformation and upgrading, and the competitiveness of its products and brands has not increased. By cooperating with world-renowned companies such as Triumph, Aiwende, and Nanwei of Taiwan, a one-stop industrial chain integrating branded clothing, high-end home textiles, and industrial textiles has been built to further enhance the capacity for sustainable development.
Combined with the practice of Jiangsu Yueda Group, Chen Yunhua, the secretary of the party committee and chairman of the board of directors of Jiangsu Yueda Group, proposed as follows how state-owned enterprises promote the transformation and upgrading of the textile industry:
First, we must strengthen international cooperation, optimize resource allocation, and promote the transformation and upgrading of the textile industry. Yueda Textile actively implements the internationalization strategy, achieving the comprehensive improvement of textile equipment, technical level and product and brand competitiveness, and promoting the transformation and upgrading of the textile industry to technology, ecology and branding. Internationalization is an inevitable choice for the development and growth of China's textile industry, and an important way to promote the transformation and upgrading of the textile industry. The first is to strengthen cooperation with internationally renowned enterprises. Expand cooperation in high-tech materials, high-end technology, talents, product brands, markets and other aspects, enhance innovation capabilities, promote product upgrades, use international design, brand experience and marketing channels to open up domestic and foreign markets and achieve mutual benefits and win-win results; To optimize resource allocation. Enterprises should be encouraged to build production bases in areas rich in foreign resources and labor, reduce overall costs, and consolidate and improve their international competitive advantages. In recent years, the manufacturing costs of China's textile enterprises have risen sharply. According to statistics, the cost of China's textile industry is currently 1 to 3 times higher than that of Southeast Asian countries, and the cost of cotton is more than 30% higher. It has become a new trend for the industry to allocate production capacity to developing countries that have comparative advantages in labor and raw materials.
Second, we must accelerate scientific and technological progress and technological innovation, and enhance the sustainable development capacity of the textile industry. Yueda has made remarkable achievements in promoting the upgrading of the textile industry with technological innovation. In 2013, 5 of the fabric products developed by Yueda Textile were rated as “High-tech Products of Jiangsu Province”, 2 were awarded the third prize of scientific and technological progress by the National Textile Industry Federation, and one was awarded the third prize of municipal scientific and technological progress. There were 22 patents of various types, and the sales of new products reached 30.96% of the total sales. At the same time, the company was assessed as "National New Yarn and Functional Fabric Development Base." Scientific and technological innovation is an important driving force for the transformation and upgrading of the textile industry. State-owned enterprises should use technological innovation to drive the transformation and upgrading of the textile industry. The first is to increase investment in research and development. It is understood that the research and development investment of textile enterprises above designated size in China accounts for less than 1% of sales revenue, while in developed countries, this proportion is 3% -5%, and some even reach 10%. At present, the R & D investment of enterprises is increasing year by year. The government must continue to encourage and support enterprises to increase R & D investment through levers such as fiscal and tax policies. The second is to seize the opportunity to cultivate strategic emerging industries, grasp the commanding heights of new technology development in the textile field, and promote high-tech fibers. The development of core technologies such as composite materials and technical textiles to improve the level of industrialization; the third is to give full play to the role of corporate innovation as the main body, establish an enterprise textile research institute, actively play its role as a platform for research and innovation, accelerate the development of new products, and reduce the level of research and development The gap with the international advanced level continues to enhance product advantages.
Third, we must promote the in-depth integration of informatization and industrialization, and improve the modernization level of the textile industry. At present, the integration of China's informatization and industrialization is constantly strengthened. Promoting the deep integration of informatization and the textile industry is an effective means for the transformation and upgrading of the textile industry. In recent years, Yueda Textile's "integration of two industrializations" has achieved remarkable results. The company has been listed as a pilot enterprise for the information transformation and upgrading of the cotton textile industry, and has been awarded the "National Demonstration Enterprise for the Deep Integration of Two Industrializations" and "Advanced Jiangsu Province E-commerce enterprise". State-owned enterprises must vigorously promote the industrial upgrading of the textile industry with automation and intelligence as the symbol of "integration of the two industries." The first is to vigorously strengthen the application of information technology, to transform and upgrade the traditional textile industry with information technology, to greatly improve production efficiency and product quality; the second is to promote the use of ERP as the core of information management methods, and continuously improve the level of efficient and intensive management; The third is to strengthen the construction of network channels, promote e-commerce business, significantly reduce transaction costs, and modernize the entire process of production and supply.
Fourth, we must strengthen brand building and continuously improve the soft power of the textile industry. Yueda Textile vigorously implemented the brand strategy and achieved important results. Yueda Home Textiles became the only "Chinese filament yarn-dyed fine fabric quality standard setting unit" in China. Yueda brand cotton yarns were rated as "the most influential in the country" "Product brand", Yueda home textile functional eddy current spinning bedding products won the title of "Chinese famous brand products". "Yueda" brand bedding and cotton yarns won the title of "National Inspection-free Product". Brand building is an important means to increase the added value of textile products and enhance the competitiveness of the textile industry. State-owned enterprises should strengthen the endogenous motivation of brand building and greatly increase the brand contribution rate. The first is to improve the quality assurance system and quality management system. Through the implementation of industry standards, strengthen the construction of quality inspection capabilities, ensure product quality, and lay the foundation for brand building; the second is to strengthen the company's independent research and development capabilities and actively cultivate independent brands. It is necessary to add more value to the product by increasing the content of science and technology, give play to the role of talents in promoting brand building and innovation, and focus on cultivating independent brands of clothing and home textiles. The third is to highlight the construction and innovation of ecological and environmental protection brands. Strengthen the development of ecological and environmental protection processes, promote the development and promotion of advanced technologies in clean production, improve the level of green production technology in the industry, and ensure the ecological safety of products.
"China Textile Network"